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- In December 2003, Vinexpo Americas, commissioned Harris Interactive to
conduct a study among American wine drinkers on their opinions and
preferences about wine.
- Specifically, the objectives of the research were to:
- Determine Americans’ preferences and opinions when it comes to wine
- Explore gender differences and perceptions
- Online interviews were conducted among 1,143 Americans
- Respondents from the Harris Interactive online database were interviewed
for this study.
- In order to qualify for the study, respondents must:
- Be 21 years of age or older
- Have consumed wine within the past 12 months
- Note: Total data for responses
may not add to 100% because of rounding or because of the acceptance of
multiple responses. The sampling error for this study is plus or minus
2.9 percentage points at the 95 percent confidence level.
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Notes